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First, know who your customers are? What do your customers search for in search engines? What is the exact phrase or keyword they use to search? Make a list of all the exact phrases and keywords. This is the first step.

The next step is to plan the content for your article. When planning, create made-up characters depicting your target audience and try addressing their concerns like what they want, why they want and how they would speak about it. These virtual characters are called as personas in the writing trade.

The final step is the start writing the content that you have planned. The article should be concise, precise and to the point. Have clear headings for the article. Don’t bog down the article with keywords. If a keyword doesn’t fit, use it on the next article. Don’t try using all keywords in one article. Know that this is a process and not a one time exercise.

Don’t forget to check the article for grammer and spelling mistakes. Good English tells the search engine that your website is of repute. Now you should be having an article that addresses your customer in the way they would express themselves. That’s the key.

Felix.J, PMP

1. Who are your target customers?

2. What are your customers seeking in your website?

3. What would be the potential keywords used by your customers?

Once you have identified the answers to the above questions, then start creating a website that would suit the taste of your customers. Keep the landing page simple and quick to load. You don’t want to make your customers wait. Create home page content that is of high relevance to what your customers are seeking in your website.

Keywords:

Make sure the keywords are a part of your content and is of high relevance to the page the customer is visiting. Google’s first priority is to find content that is of high relevance to the keyword typed by the user. Therefore, make sure your website content is top notch and is of high relevance to the target keywords that would be entered by potential customers in search engines.

Back Links:

A method used by the search engines like Google, to validate or rank your website’s relevance to any particular keyword, is by looking at the number of other websites that link to your website. It is also important that you try create back links for your content with websites that are already ranked high in Google. Google believes that the content link by these websites are highly relevant. The higher the back links to such highly ranked sites, the better.

We suggest that you read a lot of books on this subject to succeed in your attempts at making your website rank high in Google. Our .NET Specialist training includes tips on how to succeed at SEO. With numerous websites being created every day, it’s become mandatory to know how to create websites that are highly SEO compliant. You can visit our training page for more information.

Keep a watch on the blog, I’ll be posting more when I return.

Felix.J, PMP